For all the Sex and the City mythology that surrounds it, shopping for shoes is actually less fantasy sequence than often-frustrating exercise in trying to predict if those cute boots you’re eyeing might end up inflicting blisters, pinched toes, or sore soles. And how do you know if they’ll stretch out? Eree Kim has considered every possible burning shoe Q in her quest to make Hopp, her line of supportive-but-stylish footwear and sleek leather goods. So put your feet up and let her show you exactly what to look for.

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