How to Pick a Perfume—and Get Its Scent to Stick Around

As if landing on a scent you actually like that doesn’t smell too much like candy/campfires/your mom isn’t hard enough, there’s also a whole world of weird vocab words to navigate (what is “dry down,” anyway?). But it’s all second nature to Marie du Petit Thouars, the founder of Maison Louis Marie, whose musky-sweet-refreshing concoctions are inspired by her famous French botanist ancestor and gardening-obsessed mother. Which is all to say: Her tips for finding your way around eau de toilette are nothing to stiff at.

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Courtney Conway