What I do:
Retention Marketing
If you need someone to level up your retention program, you've come to the right place. I'll work with you to help understand your high-value customers to then guide your channel strategy and inform your growth strategy to help produce even more high-value customers. I believe at the end of the day, your retention marketing should be more than just the emails and text messages you send, so I’ll work with you to create a more holistic and effective program that drives results.
Email and sms channel strategy + management
Email and SMS channels are a key part in driving your repeat performance too. Not only can I help dig deep into your retention program but I can then form strategies and tactics using those insights to build out data-driven journeys that help keep customers engaged and bring them back.
How it Works:
Schedule a 30-minute discovery call with me and I’ll walk you through my offerings, which are all customizable, to ensure we’re building a package specific to what your program and business needs.
Past + Present Work:
I have a wide array of experience from leading a retention marketing team at a DTC e-commerce brand, along with helping newer brands form their retention strategy to make sure they’re getting started on the right foot.
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Working as the Director of Retention creating the retention program at the DTC home goods company, Brooklinen.
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Consulted on the launch of Brooklinen’s newest brand, Marlow Pillow. Currently guide the strategy and execution of the email and SMS programs, for both automations and campaigns.
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Worked on all things marketing from email, paid ads, blog content, organic social, and product copywriting.
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Most recent article written for the website, Passerbuys, can be found here!
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Consulted and executed on updating the email automations for the political action figure brand, FCTRY, to help increase engagement and CVR.